Although I haven't watched MTV in over twenty-five years, the news of its closing down has had me reflecting on what a sometimes brilliant, sometimes infuriating TV channel it was. I was about twenty when I first saw it, circa 1991/92, and it was a channel I watched a great deal initially, but then turned away from completely around 2006/07. Part of the reason for this was that my fiancée and I didn't have satellite TV in our very first flat, but even before then I had stopped watching the actual channel MTV because there was hardly any actual music on it. The last time I watched it (well, recorded it on VHS at my mum's house, actually, which was then watched over the next few days on our video player) was MTV's 120 Minutes programme, which was on around midnight and during which far more obscure, less mainstream-heavy music videos were played. It was through recording this programme that I discovered the likes of The Long Blondes (see a previous post), The Dresden Dolls, Ladyfuzz, New Young Pony Club, The Bravery, and quite a few other rare gems as well. But this was the last bit of my time with MTV.
It was very different from when I first started watching it, circa 1991/92. Initially, it was, almost inevitably, incredibly exciting. Whenever I had my mum's house to myself I would put it on. And even the videos to some of the songs that were incredibly mainstream were fascinating and well worth watching in those first couple of years. Some of my main memories are of the repetitive nature of a lot of the videos, and it seemed that the likes of Dire Straits, Billy Joel, Yes, Phil Collins, Genesis, and REM must have been included by rota during each passing hour. But even this was great. Dire Straits' Walk of Life' video was hilarious, as was 'I Can't Dance', and 'Jesus he Knows Me' by Genesis. And the video to Phil Collins' 'I Wish it would Rain Down' was actually a masterpiece, and I enjoyed watching that video very much. Here are the links for anyone interested...
Dire Straits, Walk of Life:
https://www.youtube.com/watch?v=kd9TlGDZGkI
Genesis, I Can't Dance:
https://www.youtube.com/watch?v=sNJVFloPIVA
Genesis, Jesus He Knows Me:
https://www.youtube.com/watch?v=35K6vQRt67g
Phil Collins, I Wish it Would Rain Down:
https://www.youtube.com/watch?v=YcY3FH208l8
It was also on MTV that I first saw my very favourite promo video (still to this day), and the most heart-breaking one, too. My favourite, is 'I'm Going Slightly Mad' by Queen. In the video, Freddie (who was very ill at this point), wears a great black fright wig, and proceeds to ham it up spectacularly in a wonderfully theatrical, German-expressionism styled video. I doubt if it will ever be bettered...
Queen, I'm Going Slightly Mad:
https://www.youtube.com/watch?v=Od6hY_50Dh0
And, then, there was the devastating 'These Are the Days of Our Lives', which was the last video Freddie ever appeared in, and which was heart-breaking to watch. Shot entirely in black and white, there is no fright wig or costume to disguise how ill Freddie was, just him and the band, performing this achingly beautiful song with class and dignity. The final "I still love you," from Freddie, complete in the original video (see below) that includes him signing out to the viewer, turned out to be his final goodbye, and the first time I saw it I was in floods of tears, as I have been on many consecutive viewings.
Queen, These Are the Days of our Lives:
https://www.youtube.com/watch?v=N3ptWd2LQlI
But the main memory I have of MTV now, when I reflect back on those times, is actually the presenters. There were many of them but three remain in my mind. The first one was Paul King, a kind of laid back, indie "cool" guy who didn't go in for some of the insanely irritating "zany" shenanigans that used to drive me to a fury. The only reason I really remember him is because he introduced an MTV U2 weekend special in 1992, which I was so excited about and recorded quite a lot of. Unbelievably, his intro is on YouTube...
https://www.youtube.com/watch?v=sIwB2JXItfs
Another presenter that I recall was the exotic, Italian (I presumed), Kristiane Backer. She was rather easy on the eye (and ears compared with some of the brash American presenters!), and was so much better than all of the other female presenters, who were so obviously reading their lines from an autocue, and seemed to have little genuine interest in pop/rock music...
https://www.youtube.com/watch?v=NTQ3Tzwm1UU
https://www.youtube.com/watch?v=u_rCCbfBC54
The third one I recall the most, however, Ray Cokes, I remember for all the wrong reasons. He was one of those infuriating, "zany" types, a kind of prototype Chris Evans, or Johnny Vaughan from the nauseating The Big Breakfast programme, and here he is for you to savour (and be haunted by from now on) in all his "glory":
https://www.youtube.com/watch?v=tnESRdlmvlQ
But, all in all, it's a shame that MTV has finished as a channel. Although to most intents and purposes it ceased being an actual music channel many moons ago, it still signals a shift in culture and signifies the end of an era. It accompanied me through much of my early twenties and into my late twenties, and I am very grateful for its existence during those years, not to mention the gratitude I have that my mum was able to have SKY TV so I could watch it.
It was far from perfect, but served a very important pop music lifeline for many years.
I raise my glass: to MTV, and the end of an era.
And my absolute Favourite MTV moment, Nick Cave & Kylie Minogue, interviewed, sadly, by Ray Cokes, although both Nick and Kylie lead him on a merry dance, which is fabulous.
Enjoy, darlings!
https://www.youtube.com/watch?v=5l4yFpUYhIM&t=366s
